FWD
ONLINE FILMS
Insurance for a modern audience.
We created a series of humorous social films for FWD who wanted to excite and encourage their youthful audience across Asia to purchase insurance, by thinking positive.
#THINKPOSITIVE
The campaign was built around the idea of thinking positive, although each film has a stand alone story this message was key to delivering a strong lasting campaign.
Know your audience.
Using market insights we targeted FWD's youthful audience through social platforms, including Instagram Stories as well as Asia specific social platforms.