Orijin
Brand TV advert
Engaging a new audience with a fresh and energetic TVC across 3 African markets.
As Diageo drinks brand Orijin looked to convert younger drinkers they commissioned Rascal to create a TVC that would tell the ‘roots to bottle’ product story with a fresh and energetic tone. The ads were each customised to reflect the preferences and cultures of each African market for maximum impact and audience relatability.
Bespoke for Market
As each of the 3 markets (Nigeria, Ghana and Cameroon) had different products and cultural preferences we customised the TVC for each with the relevant product, title design and VO translation.
Root to Bottle
Our TVC tells the story of Orijin’s unique blend of ingredients (roots, fruits, herbs) and the heritage in the brewing process, from roots to bottle.