Unilever | Knorr
TV, Print & Social
There’s a spoonful of surprise in Knorr’s new range of spice mixes.
Unilever brand Knorr wanted to promote their new range of ‘meal makers’, a variety of ready mixed spices that improve classic Thai and Indonesian national dishes.
THAILAND
In Thailand our TVC, print and YouTube pre-rolls played on the insight that these were ‘everyday’ favourite dishes by celebrating the numerous empty plates and yet always wanting more, day in, day out.
![](https://rascal.co.uk/wp-content/uploads/2019/01/brown_aroy.png)
INDONESIA
In Indonesia we dramatized the twist on the classic dishes and how Knorr’s mixes could mix up the mid-week meal for an unexpected surprise. Using super slow motion facial expressions we created fun and cut-through content.
#SURPRISESELFIES
Building on the Indonesian TV and print campaign idea from Rascal, we invited the public to share their surprise selfies with us using the #surpriseselfies to enter the competition. The campaign had great effect and stirred up some creative responses.