Unilever | Knorr

TV, Print & Social

There’s a spoonful of surprise in Knorr’s new range of spice mixes.
Unilever brand Knorr wanted to promote their new range of ‘meal makers’, a variety of ready mixed spices that improve classic Thai and Indonesian national dishes.


In Thailand our TVC, print and YouTube pre-rolls played on the insight that these were ‘everyday’ favourite dishes by celebrating the numerous empty plates and yet always wanting more, day in, day out.


In Indonesia we dramatized the twist on the classic dishes and how Knorr’s mixes could mix up the mid-week meal for an unexpected surprise. Using super slow motion facial expressions we created fun and cut-through content.


Building on the Indonesian TV and print campaign idea from Rascal, we invited the public to share their surprise selfies with us using the #surpriseselfies to enter the competition. The campaign had great effect and stirred up some creative responses.


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